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Pure Water Fuels Pure Marketing

Very few products of nature can be processed and packaged into a form more appealing than the packaging provided by Mother Nature herself. The marketing strategy of Fiji Natural Artesian Water has...

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Vitamin Enhanced Water Could Make a Bigger Splash

There is a global opportunity for companies producing vitamin enhanced water, but do the marketing executives see it? China is the second largest market for energy drinks in the world. According to...

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